Part C // Branding

Describe your dream client/customer.

(Please be specific - what is their gender? Age? Like/Dislikes? Their problem, goal, and dream? How do you help them?)

Who are your competitors?

What is your brand and website currently lacking that has caused you to redesign?

Is there anything you dislike about your current brand identity?

Are there any current aspects of your brand that you’d like to keep?

Please list three brands you admire and tell me why.

Where do you see your brand in 10 years?

Are there any audiences you aren’t currently reaching that you want to reach with your brand?

Where do you plan on using your branding?

Web

TV Ads

Other

Are there any fonts or colors you really dislike?

Describe how you want your brand to feel in three words.

PART D // WEBSITE DESIGN